Nurture Our World

Nurture Our World Sustainability Strategy

In 2009, the CTICC formalised its sustainability commitment through the implementation of its Nurture Our World (NOW) initiative. In addition to guiding and informing the centre’s sustainability actions, NOW has evolved into a public expression of the CTICC’s intention to be a leader in social and environmental sustainability action and awareness. 


Based on the success of the initial NOW initiative, the NOW Team was established to drive the implementation of sustainability principles and practices within the CTICC at a strategic, operational and commercial level. 


The CTICC’s sustainability strategy embodies and expands on the five pillars of the organisation’s mission, which can be summarised as follows:

  • To maximise economic outcomes and job creation.
  • To focus on innovation and exceeding expectations.
  • To achieve service excellence through entrenching capability in staff, as well as the need for adherence to the highest standards.
  • To become a world leader in sustainability initiatives.
  • To become a fully self-sufficient organisation.


For more information, read the CTICC’s Environmental Policy or view our responses to Frequently Asked Sustainability Questions.


Embracing a Culture of Sustainability

At the CTICC we recognise that sustainable business success requires that we fully integrate economic, social and environmental sustainability into every component of our business strategy and operations. 


We have therefore developed a highly integrated sustainability strategy that targets all facets of environmental, social and economic sustainability and permeates every facet of our organisation, including:


  • Products

The CTICC has integrated environmental sustainability into all of its day conference packages. In addition to offering various ‘green’ conference elements, we provide a useful checklist for our clients to use to ensure their events are green. 

  • Operations

Ongoing reductions in energy, water, carbon emissions and waste are a key focus at the CTICC. Over the last five years, the CTICC has reduced its energy usage by 12.84% per year, and its water usage by 22%. A composting system has been implemented to reduce food waste as well as waste to landfill. Details of these and other sustainable operations initiatives, as well as the reductions achieved can be found in the 2013 Integrated Annual Report.

  • Procurement

Our procurement policies are built around the principles of enterprise development and local business support. Wherever possible, goods and services are purchased from small-, medium- and micro-enterprises, preferably with a proven BEE commitment. 

  • Employee training and engagement

The CTICC recognises that its sustainable success depends entirely on the abilities, passion and commitment of its people. We therefore invest significantly in the development of our employees and managers and create opportunities for them to grow their skills and further their careers.

  • Job creation

In the 2013/14 financial year alone, the CTICC, through its operations, sustained 3 459 direct jobs in the Western Cape, and an estimated 4 416 indirect jobs nationally. 

  • Social Responsibility

All employees are encouraged to integrate social responsibility into the way they think, act and work. In addition to ongoing contributions to, and support of, local communities, the centre has four community partners that it directly supports. 


In addition to always striving to reduce our own environmental impact and support our surrounding communities, a big part of the CTICC’s sustainability commitment involves encouraging others to do the same. If you are planning or organising an event at the CTICC, please contact your events co-ordinator about possible ways to green your event. 


For more information on the Nurture Our World initiative, read our Frequently Asked Sustainability Questions or email the CTICC Sustainability Officer.

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