The Cape Town Art Fair showcases the best of what the continent has on offer
Social media has been abuzz as art galleries from around the country promote their participation in the fifth installment of the Cape Town Art Fair taking place at the CTICC from 17 to 19 February 2017.
In 2016, the Art Fair attracted 12 000 visitors, with the majority of the attendees made up of art enthusiasts, collectors, curators, educators and students.
At this year’s fair, visitors can expect a more “interactive” experience and Cape Town Art Fair curator, Tumelo Mosaka, hopes that it will bring even more foot traffic through the doors.
“Each year we try to improve by introducing new ideas. For this year, we are rolling out a new section called ‘Unframed’. This section is intended to broaden the visitor experience and engagement within the fair by dedicating the space to large sculptures and installations that don’t fit the conventional booth presentation,” says Mosaka.
Hosting the event in Cape Town connects the continent to the rest of the world, showcasing the best contemporary art the continent has on offer.
“Cape Town and indeed South Africa has a rich history of producing world-class artists and creatives, and the Cape Town Art Fair is one such event that hones in on the talent that the country has on offer. The centre knows the importance of playing its part to elevate the talent we have here. Hosting pioneering events such as the Art Fair hopefully demonstrates our commitment to extending our reach into Africa and beyond,” says Julie-May Ellingson, Chief Executive Director at the CTICC.
While many may think the Art Fair is only a market place for art-buying, the fair’s impact can be shown beyond the sale of artwork.
“What stands (out) is our drive to be a destination for contemporary art in Africa. Working with local institutions on the continent is very important as well as increasing the participation from Africa… The reality of hosting such an event in Africa confirms that support and interest in contemporary art exists,” adds Mosaka.