CTICC staff spends some time with Mothers Unite.
The CTICC places strong emphasis on corporate social responsibility. This was no different when the centre decided to celebrate Africa Day, Youth Day and its 14th Birthday with its local community partners.
On Africa Day, which is celebrated yearly on the 25th of May, staff from the CTICC and its cleaning service provider, Servest, made their way to Mother’s Unite, a non-governmental organisation that takes care of over 100 vulnerable women and children in Lavendar Hill and Seawinds, in Cape Town. CTICC and Servest volunteers spent the day painting, cleaning the library, deep cleaning the pantry and kitchen, and handing out food parcels.
The Africa Day activation was part of a week-long initiative by the CTICC and its contractors to upgrade the facilities at the centre, which needed urgent maintenance and repair work.
CTICC maintenance contractors visited the organisation in the week and significantly upgraded the facility by repairing the roof and other leaks, deep cleaning bathrooms, repairing doors and replacing carpets and fixing electrical faults.
“These non-governmental organisations play an important role in uplifting and enriching communities within Cape Town and the Western Cape. As a strategic asset of the City of Cape Town and Western Cape Government, the CTICC is committed to not only building its business but giving back to the community and striving to be a responsible corporate citizen. We believe the most effective way to do this is to partner with like-minded organisations who have the expertise and ability to address the many challenges faced by our communities,” says CTICC Chief Executive Officer, Julie-May Ellingson.
Commemorating Youth Day, the CTICC will be hosting youth from Mothers Unite and Ikhaya le Themba. The aim of the day is to celebrate the power of young people by equipping them with tools and information to make the best possible career decisions.
Ikhaya le Themba, an organisation that empowers communities through skills and enterprise development initiatives, will facilitate the Youth Day programme. The programme will focus on the important role youth play in shaping their communities. Additionally, young people, who are in Grades 11 and 12, will be provided with career guidance and tools to choose the best tertiary institution once they leave high school. Special guest speakers from the University of South Africa and Careers24 will provide the young people with advice and guidance.
“Youth Day is a commemoration of the sacrifices made by the youth of South Africa on the 16th of June 1976. It is important to acknowledge their conviction and bravery but it is equally important to focus on providing this generation of South Africa’s youth with the skills and knowledge to make informed decisions about their future. By hosting them here, we hope that we are able to inspire them to make the right choices and empower them to play an active part in building our economy and society,” added Ellingson.
Later this month, the CTICC will celebrate its 14th birthday. For the centre there is no better way of celebrating than giving back.
The centre will be donating R14 000 of much-needed goods to each of the five local community partners which forms part of its Corporate Social Responsibility Programme. The Foundation for Alcohol Related Research (FARR), Journey of Enrichment, Mothers Unite, Ikhaya le Themba, and Abalimi Bezekhaya were provided with the opportunity to make a list of items they sorely need in their day-to-day operations which the CTICC could purchase and donate. In June, the CTICC also supported the Knysna fire relief efforts in collaboration with its client Real Concerts hosting a benefit rock concert for victims of the devastating fires in the Southern Cape and donating R65 000 of the venue revenues of the event.
“The CTICC’s employees are known for giving back to the communities in which they live and work – and the company supports that commitment. Our corporate social responsibility programme involves different types of activations including volunteering experiences, donations and sponsorships. The exposure our employees receive also builds skills such as empathy, collaboration and team work and our staff are inspired and energized by the impact they can make,” said Ellingson.